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About the company
Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The Company focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The Company operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The Company provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.
- Revenue in HKD (TTM)9.93bn
- Net income in HKD-301.04m
- Incorporated2013
- Employees7.79k
- LocationBaozun IncBuilding No. HNo. 1188 Wanrong Road, Zhabei DistrictSHANGHAI 200436ChinaCHN
- Phone+86 2 160809991
- Websitehttps://www.baozun.com/
Peer analysis
- Key Information
- Stock Performance
- Per Share Data
- Efficiency
- Management Effectiveness
- Profitability
- Financial Strength
- Growth Rates
Company | Revenue (TTM) | Net income (TTM) | Market cap | Employees | Price/earnings (TTM) | Price/book value (MRQ) | Price/cash flow (TTM) | Price/sales (TTM) | EPS (excl. extraordinary items, TTM) | EPS (incl. extraordinary items, TTM) | Revenue per share (TTM) | Book value per share (MRQ) | Asset turnover (TTM) | Inventory turnover (TTM) | Receivables turnover (TTM) | Revenues per employee (TTM) | Return on avg assets (TTM) | Return on avg assets (5 yr avg) | Return on investment (TTM) | Return on investment (5 yr avg) | Gross margin (TTM) | Gross margin (5 yr avg) | Net profit margin (TTM) | Net Profit margin (5 yr avg) | Quick ratio (MRQ) | Interest coverage (TTM) | Total debt to capital (MRQ) | Payout ratio (5 yr avg) | Revenue (YOY change %) | Revenue (5 yr growth rate) | Net income (YOY change %) | Net income (5 yr growth rate) | Capital expenditure (5 yr growth rate) | Dividend (5 yr growth rate) |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Boyaa Interactive International Ltd | 457.65m | 382.77m | 1.09bn | 204.00 | 2.68 | 0.5285 | 2.75 | 2.37 | 0.57 | 0.57 | 0.6821 | 2.89 | 0.2006 | -- | 13.90 | 1,964,163.00 | 16.78 | 1.60 | 19.90 | 1.85 | 70.89 | 67.66 | 83.64 | 9.15 | -- | -- | 0.013 | 112.46 | 5.15 | -2.73 | 82.52 | -10.28 | 4.30 | -- |
Hony Media Group | 1.15bn | -88.47m | 1.10bn | 223.00 | -- | 4.65 | -- | 0.9604 | -0.0065 | -0.0069 | 0.0843 | 0.0174 | 2.08 | 208.53 | 15.26 | 4,917,455.00 | -19.72 | -15.44 | -27.05 | -20.23 | 26.77 | 25.93 | -9.46 | -19.17 | 1.21 | -6.06 | 0.5492 | -- | -15.01 | 65.22 | 66.32 | -- | 47.26 | -- |
Enterprise Development Holdings Ltd | 175.69m | 21.64m | 1.13bn | 127.00 | 44.27 | 3.32 | 44.76 | 6.43 | 0.1041 | 0.1041 | 0.8517 | 1.39 | 0.413 | -- | 3.42 | 1,372,561.00 | 4.74 | -16.55 | 6.96 | -30.85 | 30.70 | 32.40 | 11.47 | -56.36 | -- | -- | 0.0666 | -- | 26.59 | -16.46 | 124.92 | -- | 0.7334 | -- |
Lvji Technology Holdings Inc | 709.06m | 161.52m | 1.13bn | 54.00 | 6.74 | 1.04 | 4.23 | 1.59 | 0.0994 | 0.0994 | 0.4357 | 0.6426 | 0.629 | -- | 11.24 | 13,130,820.00 | 14.33 | -7.44 | 16.69 | -8.14 | 38.09 | 36.49 | 22.78 | -14.28 | -- | -- | 0.0337 | -- | 70.01 | 14.18 | 286.73 | 7.79 | 20.04 | -- |
Logory Logistics Technology Co Ltd | 6.93bn | 22.83m | 1.21bn | 874.00 | 44.48 | 1.61 | 33.45 | 0.175 | 0.0196 | 0.0196 | 5.20 | 0.5396 | 2.59 | 198.42 | 56.88 | 7,596,548.00 | 0.7602 | -- | 2.74 | -- | 5.56 | -- | 0.293 | -- | 1.28 | 11.16 | 0.301 | -- | -9.48 | -- | -2,222.33 | -- | -- | -- |
Chanjet Information Technology Co Ltd | 971.28m | -13.43m | 1.29bn | 1.03k | -- | 1.36 | -- | 1.33 | -0.0417 | -0.0417 | 3.02 | 2.92 | 0.5478 | 309.44 | 15.81 | 875,030.40 | -0.7574 | -3.23 | -1.17 | -4.44 | 70.68 | 72.56 | -1.38 | -8.39 | 1.66 | -- | 0.0067 | -- | 17.71 | 13.29 | 107.49 | -31.70 | 11.76 | -- |
Hong Kong Technology Venture Co Ltd | 3.88bn | -30.85m | 1.36bn | 2.17k | -- | 0.7171 | 4.99 | 0.3495 | -0.0346 | -0.0346 | 4.31 | 2.40 | 1.09 | 14.40 | 23.48 | 1,752,795.00 | -0.8702 | 1.10 | -1.21 | 1.48 | 52.13 | 49.70 | -0.795 | 1.10 | 0.9666 | -- | 0.1699 | 88.63 | -0.427 | 33.58 | -78.64 | -- | 11.73 | -- |
C-Link Squared Ltd | 179.51m | 2.18m | 1.64bn | 173.00 | 720.18 | 2.85 | 210.07 | 9.13 | 0.0008 | 0.0008 | 0.0689 | 0.1997 | 0.4467 | -- | 5.02 | 1,087,938.00 | 0.7278 | 1.93 | 0.7897 | 2.28 | 24.80 | 26.50 | 1.63 | 2.04 | 4.96 | -- | 0.019 | 0.00 | -11.28 | 6.92 | -426.52 | -- | 19.33 | -- |
Homeland Interactive Technology Ltd | 1.84bn | 77.06m | 1.72bn | 617.00 | 21.70 | 0.7783 | 15.84 | 0.9354 | 0.0618 | 0.0618 | 1.47 | 1.72 | 0.7291 | -- | 11.39 | 2,819,874.00 | 3.14 | 25.85 | 3.51 | 29.70 | 55.94 | 69.58 | 4.31 | 30.90 | -- | -- | 0.0101 | 28.18 | 13.87 | 32.27 | 25.11 | 16.44 | 32.47 | -- |
Baozun Inc | 9.93bn | -301.04m | 1.74bn | 7.79k | -- | 0.4062 | -- | 0.175 | -1.68 | -1.68 | 54.89 | 24.72 | 0.8875 | 2.20 | 4.89 | 1,268,575.00 | -2.19 | -0.734 | -4.51 | -1.27 | 73.64 | 67.14 | -2.47 | -0.8117 | 1.72 | -- | 0.2123 | -- | 4.90 | 10.32 | 57.38 | -- | 1.98 | -- |
Qingci Games Inc | 1.01bn | -37.39m | 1.78bn | 600.00 | -- | 0.8944 | -- | 1.76 | -0.0541 | -0.0541 | 1.46 | 2.88 | 0.4553 | 696.47 | 16.61 | 1,573,336.00 | -2.05 | -4.08 | -2.21 | -4.85 | 59.52 | 70.84 | -4.50 | -5.99 | 10.13 | -- | 0.0232 | -- | 43.68 | 55.88 | -174.32 | -- | 130.49 | -- |
Be Friends Holding Ltd | 1.40bn | 177.41m | 1.79bn | 1.56k | 10.03 | 3.97 | 8.04 | 1.28 | 0.1286 | 0.1286 | 1.01 | 0.325 | 1.70 | 9.86 | 6.09 | 1,109,597.00 | 20.81 | -6.00 | 44.83 | -19.58 | 50.34 | 44.87 | 12.23 | -7.71 | 1.45 | 63.41 | 0.3318 | -- | 152.42 | 29.18 | 1,397.51 | -- | 10.27 | -- |
Archosaur Games Inc | 1.05bn | -239.61m | 1.85bn | 1.02k | -- | 0.7407 | -- | 1.77 | -0.3048 | -0.3048 | 1.33 | 3.13 | 0.3425 | -- | 6.06 | 962,483.90 | -7.84 | -13.95 | -9.15 | -15.45 | 71.32 | 76.83 | -22.90 | -43.20 | -- | -- | 0.0141 | -- | 55.53 | 0.868 | 58.94 | -- | -25.75 | -- |
Inkeverse Group Ltd | 8.02bn | 350.46m | 2.11bn | 1.44k | 5.83 | 0.4413 | 3.97 | 0.2632 | 0.187 | 0.187 | 4.28 | 2.47 | 1.41 | 364.86 | 201.56 | 4,886,103.00 | 6.68 | 3.88 | 8.08 | 4.79 | 43.61 | 35.25 | 4.73 | 3.01 | 4.57 | -- | 0.0037 | 8.21 | 8.32 | 12.14 | 332.71 | -18.91 | 11.16 | -- |
Huafang Group Inc | 2.11bn | -81.58m | 2.30bn | 410.00 | -- | 0.9964 | -- | 1.09 | -0.0816 | -0.0816 | 2.11 | 2.31 | 0.7512 | -- | 9.00 | 5,151,795.00 | -2.91 | -- | -3.46 | -- | 22.21 | -- | -3.87 | -- | -- | -- | 0.0084 | -- | -49.58 | -- | -443.80 | -- | -- | -- |
Vixtel Technologies Holdings Ltd | 138.62m | -71.48m | 2.48bn | 320.00 | -- | 11.02 | -- | 17.87 | -0.0939 | -0.0939 | 0.1819 | 0.2949 | 0.4527 | 7.25 | 1.27 | 454,496.00 | -23.62 | -3.58 | -27.47 | -4.20 | 44.56 | 51.22 | -52.17 | -8.86 | 4.79 | -- | 0.0962 | -- | 15.84 | 0.8705 | -295.30 | -- | 37.68 | -- |
Holder | Shares | % Held |
---|---|---|
Schroder Investment Management (Hong Kong) Ltd.as of 31 Dec 2023 | 1.40m | 0.69% |
Barclays Investment Solutions Ltd.as of 30 Nov 2023 | 479.20k | 0.24% |
Dimensional Fund Advisors LPas of 04 Jul 2024 | 255.60k | 0.13% |
SSgA Funds Management, Inc.as of 03 Jul 2024 | 113.98k | 0.06% |
abrdn Investments Ltd.as of 30 Nov 2023 | 83.70k | 0.04% |
Dimensional Fund Advisors Ltd.as of 31 May 2024 | 71.35k | 0.04% |
RHB Asset Management Sdn. Bhd.as of 30 Jun 2023 | 69.20k | 0.03% |
Acadian Asset Management LLCas of 30 Sep 2023 | 13.00k | 0.01% |
American Century Investment Management, Inc.as of 30 Jun 2024 | 1.70k | 0.00% |
DFA Australia Ltd.as of 30 Jun 2024 | 1.48k | 0.00% |