DoubleVerify Expands AI-Powered Brand Suitability Coverage on Meta to Include Inflammatory Politics & News
Global brands will gain insight into ad delivery against challenging news and political content, including deepfakes on Meta
“We are thrilled to release DV’s Inflammatory Politics and News category on Meta, especially during an election year when challenging political topics typically surge,” said
DV’s Inflammatory Politics and News category is based on a clearly defined policy that sets out which types of content should be classified accordingly, such as the communication of unreliable or unsubstantiated information on issues of societal importance - including in the form of deepfakes. DV's brand suitability categories are proprietary and informed by industry standards, subject matter expertise and 12+ years of customer feedback. DV’s Inflammatory Politics and News category can be mapped to industry standards for misinformation and debated sensitive social issues.
This category release is powered by DV Universal Content IntelligenceTM, the company’s industry-leading classification engine. Universal Content Intelligence leverages AI to analyze all key content types to provide advertisers with accurate classifications and ensure comprehensive coverage and protection at scale.
In addition, DV’s Brand Safety and Suitability classification specialists review emerging stories that could be considered controversial or present a challenge to advertisers. DV employs a multilateral review approach to help ensure that content meets DV’s IPN category definitions. This process evaluates language, rhetoric and journalistic standards.
Global brands can access DV’s IPN category measurement data and insights using DV PinnacleⓇ, the company’s unified service and analytics reporting platform.
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