Owlet Launches Global Campaign Highlighting Life-Changing Stories from Parents
‘Only
Parents Around the World Are Exhausted And Anxious
Owlet is sharing new data completed in conjunction with accredited research firm Censuswide, revealing the extent of the stress and worry that comes with being a new parent, and what parents need to alleviate these anxieties. The data shows that the top emotion felt by parents during the first year of their baby’s life is exhaustion – and rightfully so as parents are getting up to check on their baby up to eight times each night. Parents are anxious about their baby getting sick or passing away from sudden unexpected infant death syndrome/sudden infant death syndrome (SUIDS/SIDS), and caregivers around the globe are struggling with sleep deprivation, anxiety, and finding time for themselves.
Owlet Parents Have More Peace Of Mind
Almost 3 out of 4 of parents surveyed say that infant monitoring technology has helped them feel less stressed and anxious. Owlet is the answer for millions of parents across the globe. For more than a decade, Owlet has been at the forefront of technology development that empowers parents when it comes to their baby’s health. As the first company in the baby monitoring industry to have global medical certifications, including two FDA-clearances, Owlet provides caregivers with their baby’s live health vitals and sends real-time, actionable alarms allowing parents to rest easier while their baby sleeps or intervene in potentially critical events. In fact, 96% of Owlet parents surveyed have reported more peace of mind and 94% have reported better quality of sleep1.
“Owlet’s mission is to empower caregivers with critical information, so that they can take quick action on their babies’ health, or just feel confident their baby is safe while they sleep,” said
Real Stories, Real Impact
Kali is the mother of a 5-month-old, and an Owlet parent, who brought her baby home after a five day stay in the neonatal intensive care unit (NICU) due to fluid in his lungs. “During this two month period, my anxiety was through the roof. Constantly checking his chest, manually counting his respirations and pulse. I decided to get my hands on the Dream Sock. The very first night we used it I noticed the weight of my stress felt so much lighter.” Another parent, Brian, shared his story about how Owlet helped him know when to seek care for his baby. “We thought she just had a cold, but our Dream Sock notified us of her low oxygen, prompting us to take her to the hospital. We were informed that [she] had RSV [respiratory syncytial virus] and was admitted immediately. Without that knowledge, who knows how long we would have waited to bring her in.”
Whether it was receiving an alarm that prompted them to take immediate action, helping parents identify early signs of illness, or simply providing the peace of mind that helped them get back to sleep, hundreds of parents around the world have shared how Owlet has made a critical difference in their lives.
“The Only Owlet campaign is aimed at sharing stories like Kali and Brian’s with other parents, so that they can feel empowerment and community in their shared experiences,” said
To see how Owlet has been there for other families, or to share your own story, visit www.owletcare.com/pages/why-owlet.
Survey Methodology & Additional References
The total sample size was 3,012 parents (16+) with children aged 1 and under across
1. Reducing Caregiver Stress From At-Home Infant Monitoring: Results from a survey of Owlet Sock user experiences.
About
Owlet’s digital health infant monitoring platform is transforming the journey of parenting.
Since 2012, over 2 million parents worldwide have used Owlet’s platform contributing to one of the largest collections of consumer infant health and sleep data. The Company continues to develop software and digital data solutions to bridge the current healthcare gap between hospital and home and bring new insights to parents and caregivers globally. Owlet believes that every child deserves to live a long, happy, and healthy life. To learn more, visit www.owletcare.com.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. We intend such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, statements regarding the Company’s potential global reach and its devices’ expected efficacy. In some cases, you can identify forward-looking statements by terms such as “estimate,” “may,” “believes,” “plans,” “expects,” “anticipates,” “intends,” “goal,” “potential,” “upcoming,” “outlook,” “guidance,” “can,” the negation thereof, or similar expressions, although not all forward-looking statements contain these identifying words. Forward-looking statements are based on the Company’s expectations at the time such statements are made, speak only as of the dates they are made and are susceptible to a number of risks, uncertainties and other factors. The Company’s actual results, performance or achievements may differ materially from any future results, performance or achievements expressed or implied by our forward-looking statements. Many important factors could affect the Company’s future results and cause those results to differ materially from those expressed in or implied by the Company’s forward-looking statements. Such factors include, but are not limited to, (i) the regulatory pathway for Owlet’s products, including submissions to, actions taken by and decisions and responses from regulators, such as the FDA and similar regulators outside of
View source version on businesswire.com: https://www.businesswire.com/news/home/20240725731305/en/
Media:
pr@owletcare.com
owlet@diffusionpr.com
Source: