American Eagle Wants to Inspire You to ‘Live Your Life’ Through Self-Expression and Connection
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240724639810/en/
American
“We are returning to our roots with Live Your Life—a celebration of American Eagle’s heritage and a reinvigoration of an iconic brand built on self-expression, belonging and endless possibility,” said
Headlined by some of the most recognized and celebrated names across sports and television, the cast’s unique style is highlighted by American Eagle’s latest denim trends.
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Coco Gauff , 2023US Open champion and no. 2 singles player in the world, returns for her second AE campaign. Gauff also will debut her first-ever fashion collaboration,Coco Gauff x American Eagle,onAugust 15 . The collection features three tops, a denim skirt, jeans, and a denim jacket with her iconic quote, “Thank you to the people who didn’t believe in me.” The collection will range from$34.95 -$89.95 and will be available on AE.com and in select AE stores. -
The campaign also features professional football player and star quarterback,
Trevor Lawrence and actorsKristine Froseth and NikkiRodriguez. - Gauff, Lawrence, Froseth and Rodriguez were shot for the campaign through a variety of photo and video mediums utilizing a retro vibe. Styled in key trends from the fall collection, the cast highlights irresistible fashion moments perfect for living your life.
“Live Your Life feels more relevant today than when it was first introduced more than 20 years ago. American Eagle’s purpose has always extended beyond providing great products, and this platform embodies everything we want for our customer–optimism, connection and to empower them to be who they want to be,” said
Fall Collection Highlights & ‘Live Your Life’ Amplifications
- Seasonal collection newness for her: High Rise Stovepipe Jeans, Barrel and Baggy Wide Leg Jeans, Denim Trousers, Graphic Sweatshirts, Woven and Tie Front Tops, Corset Maxi Dresses and Cargo Trousers
- Seasonal collection newness for him: Sweater Polos, Oversized Graphic Tees, Carpenter and Athletic Straight Jeans, Lived-in Cargo Pants, Joggers, and Classic Hoodies
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Live Your Life: Expect your feeds to be flooded as Live Your Life will be amplified across TikTok and Instagram by 200+ VIP talent, influencers and creators as they share how they are living their lives authentically and passionately, dressed in American Eagle. AE has partnered with the team behind viral social account, life on film and tapped notable talent including
Amybeth McNulty ,AnnaSophia Robb ,Christopher Briney , Quinn XCII,Jonathan Daviss ,Mckenna Grace ,Milo Manheim , Maddie and Kenzie Ziegler, andSterling Shepard . Influencers take photos of the experiences they are living using the hottest analog Gen Z gadget—disposable cameras. -
Live Your Life IRL: Additional Live Your Life marketing moments will include immersive experiences in NYC where passerby can interact with the campaign, as well as guerilla-style marketing with video projections, 3D billboards and wild postings around the
U.S.
About American Eagle
Since 1977, American Eagle has offered an assortment of specialty apparel and accessories for everyone that enables self-expression and empowers our customers to celebrate their individuality. The brand has broadened its leadership in jeans by producing innovative fabric with options for all styles and fits for all at a value. We aren’t just passionate about making great clothing, we’re passionate about making real connections with the people who wear them. Visit www.ae.com to find your perfect pair of #AEJeans.
About
View source version on businesswire.com: https://www.businesswire.com/news/home/20240724639810/en/
SHADOW
Email: Rmargulis@weareshadow.com
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