Yelp Announces New and Enhanced Advertising Features for National and Multi-location Businesses
Request a Quote for Brands,
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240723931243/en/
Yelp’s Summer Ad Product Release includes a suite of new features for multi-location services businesses like Request a Quote for Brands, as well as new and expanded ad formats and measurement tools for national advertisers. (Graphic: Business Wire)
“Yelp has long been committed to providing multi-location advertisers with innovative products and features that enable them to reach and engage our high-intent audience at the local level," said
As Yelp’s fastest-growing category, home services businesses have found notable success on the platform according to advertiser feedback, as the company has prioritized building innovative features that help them reach and connect with relevant customers. For the first time,
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Request a Quote for Brands: Initially introduced in 2016 as a feature to help consumers request quotes from local service pros, and help local businesses more easily generate relevant leads, Request a Quote is now available for multi-location brands. National services businesses can now better reach Yelp’s high-intent consumers, and manage leads across all their locations seamlessly within their existing customer management tools through Yelp’s new Leads API – eliminating the need to manually manage leads from multiple
Yelp pages. -
Yelp Guaranteed: As a part of Request a Quote for Brands suite of features,Yelp is extending theYelp Guaranteed customer satisfaction program, which offers up to$2,500 back if something goes wrong with a customer’s project.Yelp Guaranteed is now available for eligible projects with national services businesses that advertise and activate Request a Quote in popular categories. - Verified License and Portfolio: National services businesses are now eligible for Yelp’s Verified License program and Portfolio feature when they enable Request a Quote. Verified License helps consumers easily find businesses with valid trade licenses, making it simpler for them to make confident decisions when choosing a business for their project, and Portfolio allows businesses to showcase their specialties through a photo collection of projects.
"As we aim to attract more potential customers interested in moving services, Request a Quote has become an important part of our lead generation strategy,” said
Expanded ad formats and new measurement tools drive more value to national advertisers
As part of
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More Spotlight Ads placements:
Yelp expanded Spotlight Ads video placements to also appear within theYelp business page photo grid, a highly trafficked destination, helping advertisers reach even more consumers across the platform. Originally launched in 2022 on Yelp’s home feed, video and photo Spotlight Ads have been an effective ad unit for national location and non-location-based businesses to reachYelp 's users at scale. -
Yelp Audiences expands to audio and connected TV platforms:Yelp Audiences now has even more reach on connected TV (CTV) and audio platforms. Audio ads enable advertisers to reach more consumers on streaming music platforms and podcasts across Spotify, Pandora,SiriusXM , iHeart and more. The company also made its CTV offering more cost-effective for brands while maintaining its high standard of premium inventory sources, including platforms like Hulu, Disney+ and Paramount+. -
New conversion API helps advertisers measure success without cookies: The new conversion
API (CAPI) offers brand advertisers a more accurate way to measure the value ofYelp Ads while also future-proofing their measurement strategy. CAPI allows brands to analyze any conversion from lead to transaction, measuring what matters most for them without relying on cookie signals.
“When we measure our return on ad spend from a last-click perspective, we’re about 2x to 4x on Yelp,” said
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