Bayer and Kroger Team Up with Luke Bryan and Feeding America to Improve Access to Nutritious Food
Take Care, Now campaign aims to bring awareness and resources to rural America
Building on the successful launch of the "Take Care, Now” campaign in 2023, the collaborators are announcing their efforts to again raise awareness, educate communities, and facilitate access to nutritious food and vitamins and minerals. Their initiatives will particularly be focused in underserved rural areas where “hidden hunger” is more prevalent.
Hidden hunger is a form of undernutrition where individuals may consume enough calories, but lack sufficient vitamins and minerals. Vitamin and mineral inadequacies such as magnesium, calcium, iron or vitamins A, D, and C, are common in
“As a leader in both agriculture and self-care including nutritional supplements, Bayer is uniquely positioned to positively improve access to essential nutrients holistically. We’re committed to bringing nutritious food, multivitamins, and supplements within physical and financial reach of those who need it most,” said
With support of
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The initiative is also supported by
“Ohio is the heart of it all, and that means that our state is also the heart of compassion. It is vitally important that we join together to do everything we can to end hunger in
For its part, Bayer has worked to support generations of American farmers to put healthy, nutritious food at the table and is working on fruit and vegetable varieties that provide better taste, stay fresh longer, are more water-efficient and grow better in a changing climate.
To address a widespread nutrition problem, Bayer is partnering to develop tomato varieties that are nutritionally enhanced with vitamin D3. In support of "Take Care, Now," Bayer will also donate up to 1 million meals* – adding to the more than 9 million meals that have been donated as part of #herestothefarmer campaign that
Meanwhile,
“The fact is, in addition to millions of Americans not knowing where their next meal will come from, many also experience ‘Hidden Hunger’ and are deficient in key nutrients,” said
Through the joint efforts, the "Take Care, Now" campaign has the potential to reach 200 food banks and over 60,000 partner agencies, food pantries and meal programs which positively impacts thousands of people across rural America every day. To raise awareness of "hidden hunger" and promote solutions, the campaign will stop at various events throughout the fall, including the Farm Progress Show in
“As someone who grew up in a rural community, I know firsthand the importance of having access to healthy, nutritious food,” said five-time entertainer of the year,
For more information on the campaign and ways to get involved, visit www.bayer.us.
1: https://www.feedingamerica.org/hunger-in-america
2: https://lpi.oregonstate.edu/mic/micronutrient-inadequacies/overview
3: https://www.cdc.gov/nutrition/php/micronutrients/index.html
*
About Bayer
Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. In line with its mission, “Health for all, Hunger for none,” the company’s products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to driving sustainable development and generating a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2023, the Group employed around 100,000 people and had sales of
About
At
About
During his career, Luke has amassed a total of 21.3 Billion global streams, 11.5 Million global album sales and 55.3M track sales worldwide. He is the most digital single RIAA certified country artist of all time with 85M digital single units and 16M album certified units for a total of 101M. He has placed 30 singles at #1 and has accumulated 56 total weeks spent at #1 in his career. He was recently presented with the
Luke has won 50+ major music awards including five wins as Entertainer of the Year. Additional awards include six recognitions as a CMT Artist of the Year, NSAI Artist/Songwriter of the Year, the first-ever recipient of the ACM Album of the Decade Award for
About
Feeding America® is the largest hunger-relief organization in
Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240713166055/en/
Bayer
Bayer
brian.leake@bayer.com
314-370-3285
Corporate Affairs Manager,
Jenifer.Moore@Kroger.com
513.782.8745
Source: Bayer