Gen Launches Scam Artists to Highlight Emotional Toll of Cybercrime Through Creative Artwork
69% of Americans surveyed believe they could be vulnerable to cybercrime; award-winning psychologist
To showcase cybercrime's impact, three victims of scams and identity theft were equipped with Electroencephalography (EEG) headsets to monitor their brain reactions to their experiences. They were prompted to recall their emotional states before, during and after the attacks, with the final session occurring after introductions to cyber protection. The headsets recorded how the brain reacted to each state and transformed the data into creative visuals.
The artwork included shows Lynn's emotional reactions to the prompts. State one indicates relaxation, state two shows links with anxious thinking and stress after recalling the incident, and state three suggests a return to relaxation and psychological wellbeing when presented with solutions for Cyber Safety.
"Experiencing a cyberattack is traumatic and will cause a negative emotional response," said
As part of the campaign, new research was conducted to uncover people's feelings toward cyberthreats and cyber protection. Over two thirds (69%) of American's surveyed believe they could be vulnerable to cybercrime, and of the respondents who have suffered cyberattacks, anger (56%) and stress (51%) were the top two emotions felt. The research also revealed that only half (52%) have some form of cybersecurity solution, and nearly two-thirds (63%) agreed that understanding optimism bias will make them more likely to consider cybersecurity measures to protect themselves.
"Cyberthreats today are bigger, more widespread, and more sophisticated than ever before, and they are here to stay," said
To learn more about the Scam Artists campaign and view all the artwork, visit GenDigital.com. For more background on the victim stories and how Gen helps protect people from the impact of scams and identity theft through its family of consumer brands including Norton, Avast and
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Moya Crockett , scam victim -
Kyle Frank , small business scam victim -
Lynn Beattie , identity theft victim
About Gen
Gen™ (NASDAQ: GEN) is a global company dedicated to powering Digital Freedom through its trusted Cyber Safety brands, Norton, Avast,
About the Scam Artists Study
This research was conducted within
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